Category: Economy

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Communication Theories in Action

This text introduces students to a select set of leading theories in the communication field and demonstrates how these theories apply to their lives. Its chapters group theories coherently so that students can compare...

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BLOWN TO BITS

Richness or reach? The trade-off used to be simple but absolute. Your business strategy could either focus on rich information – customised products and services tailored to a niche audience, or could reach out...