BLOWN TO BITS

Writer: Philip evans thomas s. wurster Price Rs. 975

Writer: Philip evans thomas s. wurster

 

Price Rs. 975

 

Richness or reach? The trade-off used to be simple but absolute. Your business strategy could either focus on rich information – customised products and services tailored to a niche audience, or could reach out to a larger market, but with watered-down information, that sacrificed richness in favour of a broad, general appeal. This volume shows how to build new strategies that reflect a world where richness and reach go hand in hand, and explains how to make the most of the new forces shaping competitive advantage. Buy now! How to Pay?

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